If you've wondered 'what are the benefits of blogging for small business?', then allow me to explain some of the many benefits of blogging for small businesses and how they can cornerstone your marketing efforts online. You can use a blog in many different ways for your business and have an array of goals you want to achieve with it, checkout my blog post called 'How to start a blog' to learn more about how you can use blogging for your business.
Blogging has evolved over the last decade and has become a very competitive realm to join. However because of the diversity of what a blog can be and the targeting of niche markets, it can be much easier to stand out and create a great blog website for your small business. Whether your tapping into new audiences and traffic sources, or building customer relations and creating new revenue streams, blogs have so much potential to benefit your small business I recommend you start one!
Sadly many small business' (especially Micro businesses) don't utilise a blog, as well as struggle to compete online against rival websites. A blog fitted to their business and industry can give them an edge and create many new opportunities. I really can't recommend starting a blog enough. Lets look at some of the blogging benefits for small business.
Small Business Blog Benefits
- Increase traffic
- In simple terms, blogs attract more visitors from various extended avenues (web pages, links, social shares etc).
- Blog posts shared across social media, that get good engagement will drive social traffic.
- Referring websites, who link to your blog posts from a related article they wrote gives you another avenue of traffic you wouldn't of got before.
- Gain search traffic by appearing for specific search terms that you have blog posts for (i.e. 'Best home exercise equipment' for a Home Fitness Blog).
- Better search placement
- Blogs naturally grow and establish themselves, especially in the eyes of a search engine. As your profile grows your search ranking and placements will rise.
- SEO and search placement is multi- levelled, but a blog that is done correctly will help give you a good base to build on.
- With people sharing your blog posts on social media, other websites linking to your blog and having original content you will further establish your websites profile online and achieve better results from search engine traffic.
- Brand awareness
- Increase brand awareness and consumer trust through effective blogging.
- Establish yourself as an industry leader with an impressive blog, that supports your core business and builds on customer confidence.
- Build a community
- Create a community from your blog and look after those people well. People in the community should be directly interested in what your offering in your blog, making them VIPs.
- Use email marketing to stay in touch with a community of people, telling them about new blog posts and perhaps special offers only available in email.
- Make your blog the go to place for info, products, services, downloads etc in your industry, which should continually grow as your blog does.
- Industry influence
- Become a leader in your industry with a well constructed blog and stay ahead of everyone else.
- Influence and support the industry your in, rather than specifically your business. Use this stage to drive consumer interest and growth, plus perhaps mention your business in a few strategic places (i.e. Tourism blog about visiting Cumbria, where your business is a lake side bed and breakfast in Cumbria).
- Establish yourself as the go to place for information about a subject or industry.
- Earn money
- Create a new revenue stream with a blog using affiliates (commission based referred sales), click based advertising, sponsored links/banners, product endorsements etc.
- New opportunities
- Blog and new technology often present unseen opportunities and some can be worth exploring. (i.e. Back in 2011 and 2015 I created a Rugby World Cup kick-off timetable, because I love Rugby and wanted one so I could tell all my mates the UK kick-off time equivalent. To my surprise the blog post received thousands of downloads and ranked 2nd in Google search for terms like "RWC UK Kick Off Times", right below the official Rugby World Cup website. I made over £100 in advert commission in that month.)
- Collaborate with other bloggers or businesses to exploit new opportunities. There are many possibilities with collaboration, so keep an open mind.
- Extend your blog to a Vlog, or Video Blog where you utilise video to create demo videos, tutorials, how to videos etc and build on growing a supporting community around your blog.
Disadvantages Of Blogging
There are of course disadvantages of blogging, which in a nut shell are Time and Commitment. A blog requires time to produce good content and ensure the posts are optimised for the web (SEO, social media, schema etc). You don't want to fall into the trap of a blog that hasn't been updated for months on end, thus requiring a commitment to regular posting. If writing isn't your strong point and you need a little help, reach out to a local professional writer for help. People like Vanessa Williams who is a professional copywriter based in West Wales.
An understanding of how search engines work and how to write your content for best results is something you will learn along the way. There are free courses you can join run by local Government / Councils that will introduce you to optimising web pages for the web and search engines, so checkout your local listings or see Business Wales Events Finder.
I hope you found this post useful and if you need any one to one advice on starting a blog, just get in touch.